When you think of mailing to your customers, do you think of bulk mailing rates, stamps, envelopes and/or postcards? Most of us do. Email marketing is still a new idea for most small business and entrepreneur's, but it can be highly effective.
A good email campaign can let you:
- Get to them cheaper and faster
- Keep in touch with your customers
- Provide you with more insight as to it's effectiveness
- Allow you to customize your message per client
- Allow you the opportunity to reinforce your image
